Leadership Teams

Dr Graziella Thake

Chief Executive Officer

Graziella is an esteemed and influential leader with a diverse background encompassing health, corporate governance, sports leadership, and education.

With over 30 years of experience, she has excelled in driving positive change and achieving excellence across these sectors, with early qualifications in forensic psychology and organisational change.. Graziella’s expertise in human performance, risk management, psychology, and leadership has made her a trusted advisor to governments, corporations, and sports organizations worldwide.

Her visionary approach to player care and well-being has contributed to the long-term success of athletes and coaches. As the CEO of the Optimisation Hub, she leverages her extensive knowledge and network to create innovative solutions that promote health, optimize corporate practices, and empower sports leaders.

Graziella’s passion for sustainable development and stronger communities globally is evident in her commitment to education, mental agility, and economic stability. With her strategic guidance, the Optimisation Hub continues to be a leading force in driving excellence and transformation across various industries in our 4 pillars of education across military , sport, corporate and universities.

Dr. Pam Serra

Director Research & Development

Being Italo-South African, Dr Pamela Serra is not only an avid sport follower but also an advocate for gender equality, inclusivity and social change within sport and society. She has spear headed and grown Sport Management academic programmes at both the University of Johannesburg and the Tshwane University of Technology in South Africa, where she is currently a senior lecturer and the academic section head of the Sport and Recreation Management section. Her research interest foci are within the areas of gender and media studies, the student-athlete and their dual career, organisational leadership, mega-events as well as sport management. Dr Pam is a committed leader and mentor in sustainable prevention education to build high performing mental resilient individuals, teams, and communities. Coupled to this is her vocation for sport for development, women, and youth empowerment. She is a Sport Integrity Global Alliance (SIGA) mentor and gives of her time, passion, and commitment to both national and international advisory boards within the spheres of community engagement, education, sport foundations and research. The Optimisation Hub’s first of a kind online sport curriculum and purpose driven philosophy aligned with Dr Pam’s passion and vocation for student-athlete empowerment, high performance mental agility, and holistic development.

Joanna Moe

Director of Education

Originally an educator from Aotearoa, New Zealand, one of Pacific’s greatest sporting nations, Joanna is driven by curiosity, passion and values around social justice, inclusion and education. She is a very committed leader and a huge asset to the Optimisation Hub Educational & Leadership team, especially in her passion for indigenous and women’s education and youth. She is a team player, thrives in complex environments that engage in meaningful endeavours and specializes in trans-cultural professional learning designs for educators and adults in global settings. A practitioner at heart, with a track record in being a strategic, agile, innovative and solution-focused educational leader. Joanna brings thought leadership, infectious optimism and a collaborative approach to large scale educational projects and facilitates their implementation in her role as an Associate   Director of Professional Learning and Research at the Education Development Institute in Qatar, in schools and universities. Her research interests in her Doctorate study are examining the opportunities and challenges for learning leaders in transcultural landscapes.

Daniel Medd

The Chief Operating Officer at the Optimisation Hub

A collaborative leader with expertise in operational excellence. With a passion for mental health education, he successfully manages a Baseball and Softball Academy Training Program.

Daniel’s holistic approach to coaching combines research-based methods with a deep understanding of the game. His valuable insights contribute to the success of the Optimisation Hub’s leadership team.

Elsabe Wiese De Wet

Manager, Human Technology E-Learning and E-Sports Health

Elsabe is a highly skilled and tech-savvy professional with a strong background in online learning. Her career started in the hospitality industry, where she developed a passion for leveraging technology to deliver training and skill development beyond traditional brick-and-mortar institutions.

Elsabe’s expertise has been instrumental in shaping OHUB’s online learning strategy and building a robust online platform. She is deeply committed to providing educational technologies and environments that support mental health and ensure equal access for all individuals.

Pandora Fruean

Sports executive and the Policy & Community Officer

Has expertise in event delivery has contributed to major events such as the London Olympics, World Masters Games, FIFA, FIBA, and Rugby World Cups.

Her sport management qualifications, combined with her on-the-ground knowledge, provide her with insights into the needs and demands of athletes, coaches, national sporting bodies, international federations, and private owners.

Pandora is particularly passionate about creating pathways and opportunities for women in sports and has been involved in supporting the Cook Islands Women’s Rugby 7s program.

In her role as the Learning and Development Manager, she applies her skills as a master trainer, utilizing her 30+ years of knowledge to build mental resilience and improve outcomes for athletes, sportswomen, and the sports industry as a whole.

David Hayes

Chief Financial Officer

David has over 20 years of experience in the accounting and taxation industry. Prior to that, David worked in the finance industry with a top tier bank. Compliance and advisory for small businesses and larger corporate groups is David’s focus areas with emphasis on taxation and accounting standards. Clients include family businesses through to listed and unlisted public companies across industries including hotels, property, IT, finance, manufacturing, and motor vehicles. David is an Australian Securities and Investments Commission (ASIC) registered self-managed superannuation fund auditor. David also lectures to the Bond University Practical Legal Training program in taxation on property and commercial transaction.

Kelechi Ogoke

PR & Communications

Kelechi Ogoke is a mid-Level Business Development Executive with experience in concept generation and formulation, content creation and marketing, brand development and management, and implementation. His work methodology is excellent; it entails fine-tuning ideas and positioning them in the market to generate enough cash flow.

He also believes in giving existing processes new life, ensuring that they remain competitive even in highly dynamic environments. His passion stems from the growth and development of African businesses for the benefit of Africans.

Regan Vick

Director of Sport (USA)

Sheetal Pillai

Director of Interactive Visual Technology

Peter Koch

Optimisation Hub Research Analyst

Florette Blackwood

Business Development and Diversity and Inclusion Ambassador, UNESCO Liaison

Florette is an accomplished professional with a proven track record in national and international program management across public and non-profit sectors. She has made significant contributions to sustainable community development, sport policy design, youth and gender affairs, social policy framework design, micro-enterprise development, and peacebuilding.

Florette’s expertise has been invaluable in providing technical advice and policy advocacy to the Government of Jamaica through the Ministry of Culture, Gender, Entertainment, and Sport. She currently represents Jamaica on the Commonwealth Advisory Body on Sport (CABOS), an independent advisory body providing expert advice on sport policy. Florette’s multifaceted skill set makes her a key asset to the OHUB team.

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